Xfinity
Project:
I designed responsive web experiences for Xfinity.com across product launches, marketing campaigns, and customer education. My scope covered page structure and visual design, bringing product messaging, imagery, and calls to action together across desktop and mobile.
Using Xfinity’s established design system and components and working within Sitecore, I created fresh layouts that gave each launch or campaign a distinct look while keeping it consistent with the broader site. Each page was organized around what customers came to do, whether they were exploring a new service, checking eligibility, or getting started.
Xfinity × Amazon Luna
Making cloud gaming feel as familiar as streaming
I designed the desktop and mobile Xfinity Learn page introducing Amazon Luna on compatible Xfinity TV boxes. The page takes customers from discovering what they can play to checking their equipment and finding Luna on their TV.
Role: Lead UX Designer
Scope: Responsive Learn page and merchandising across Xfinity.com
Launch: December 2025
My goal for the Amazon Luna page was to make cloud gaming feel as familiar as streaming a movie. I used that comparison to introduce Luna, then organized the page around what customers would want to know before trying it: what’s included with Prime, whether their TV box is compatible, and how they can play together with GameNight. On mobile, I kept that same sequence while stacking the artwork and content for a narrower screen.
Because setup happens on the TV, I used illustrated steps to help customers know what to expect before picking up the remote. The guide covers finding Luna, linking an Amazon account, and pairing a controller, with compatibility details in the FAQ. Comcast and Amazon announced Luna’s launch on eligible Xfinity X1 and Xfinity Xumo Stream Box devices on December 11, 2025. Read Comcast’s launch announcement.
Xfinity Shield
Introducing intelligent home protection on Xfinity.com
As a lead designer for the StreamStore Learn launch, I brought the existing brand to Xfinity.com with a focus on making streaming apps easy to discover and bundles easy to compare. The launch established a consistent way to showcase apps, bundles, and offers that continues to guide merchandising placements across the site. A dark palette distinguished StreamStore from other Xfinity pages and gave entertainment artwork room to stand out.
Role: Lead UX Designer
Scope: New product launch plus redesign of related Xfinity.com pages
Launch: August 2026
My goal for the Shield launch was to help customers understand what their home WiFi could protect and what they could add with Shield Select. The distinction mattered because the two offers solve different needs. WiFi Shield brings network protection, motion sensing, and family controls to a compatible Xfinity Gateway, while Shield Select adds a camera, sensor, and access to urgent response support.
The launch included redesigns of Home Solutions, Home Security, Internet Equipment, and Gig. I wanted each page to introduce Shield in the context of the decision a customer was already making. On Internet Equipment and Gig, that meant showing what built-in protection adds to the internet experience. On Home Solutions and Home Security, it meant showing how that protection fits alongside options for monitoring the home. Customers could understand where Shield fit whether they arrived through internet shopping or came looking for home security. Read Comcast’s launch announcement.
Project:
I designed responsive web experiences for Xfinity.com across product launches, marketing campaigns, and customer education. My scope covered page structure and visual design, bringing product messaging, imagery, and calls to action together across desktop and mobile.
Using Xfinity’s established design system and components and working within Sitecore, I created fresh layouts that gave each launch or campaign a distinct look while keeping it consistent with the broader site. Each page was organized around what customers came to do, whether they were exploring a new service, checking eligibility, or getting started.