INFO: Find a tech-based startup company and design a complete brand book with email and social media assets.
The company I chose was Surface Charge which is a company that creates modern scandinavian inspired furniture with wireless charging integrated into the design.
IDENTITY STYLE GUIDE
Starting with the brand book, my inspiration was the company's modern furniture look. I wanted the color palette, typography and digital content to be a fusion of their modern logo design and 60's contemporary aesthetic.
SOCIAL MEDIA ASSETS
As seen in the style guide, I applied the social media guidelines to an Instagram mockup. The overall feel of company's page is classic and modern with cohesive designed photography.
To finalize the project, I created a email design to be sent out as a advertising newsletter. This design is reflective of the mod aesthetic I was intending by including photos of contemporary furniture with bold text and bright colors.