_House.
INFO: Using the idea of “play”, I created a brand and a visual identity that reflects the core standards and aesthetics using pictorial logo, word and a pattern design that will be showcased on mock applications along with designing a brand guidelines book.
When thinking of play, I was really interested in what I personally enjoy. But I was concerned that what I may find playful, others won't. This sparked the idea of creating a place that hosted all things that pertained to digital arts, which is a strong passion of mine. I didn't grow up with access to computers, cameras and the software to create the art that I do now. A personal goal of mine is to use my platform as a digital artist to encourage other Black and Brown students in the inner city to pursue design as a career. That is how _House was developed.
I have a strong nostalgia for the 80's and 90's. The technology boost, software development and colorful aesthetics of that era was the inspiration behind the brands theme. I explored many color palettes, fonts and patterns and ultimately created a company that I would like to pitch in the future, with a logo and word mark that represents how fun, educational and life changing design can be.
